This video shortly shows some of the behind the scene action of a few of the artists part of the Absolut Blank Campaign. Each artist was given a blank canvas in the shape of the Absolute Vodka bottle and free reign of what media they chose to decorate the bottle in. Some used tradition media, such as paint and collage, others chose to create theirs using light installations and uncommon media.
An ap has has also been created where the user can upload sounds and photos to create their own Absolut Blank canvas and upload them to the gallery to share with others. Absolut has taken this campaign one step further and created Absolut Blank Live. This is motion tracking installation that follows your movements and turns them into graphics.
For more information visit:http://www.psfk.com/2011/11/absolut-blank-campaign-generates-opportunities-for-creative-expression.html
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