Package Design

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On the first day of class we were shown a package redesign by Tropicana that went terribly wrong. Not only does the new design look generic, but also strays from the design familiarity of what loyal customers have grown to love. The loss of Tropicana's identity is to blame for thier loss of sales with this package redesign.

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While surfing core77.com I came across a package redesign that in my opinion works well and is more aesthetically pleasing. This ketchup bottled shaped packet can be used for squeezing ketchup onto food such as burgers or used to dip for food such as chicken nuggets. At a first glance you are able to tell what it is, what you can do with it and how to use it. This package is an example of how form and function can work well together.